Exact Match is designated by square brackets, like [keyword]. It tells Google to only show your ad to users who search for the exact meaning or intent of your keyword.

Free Google Ads Keyword Match Type Converter & Wrapper

Q: What is Phrase Match?

Phrase Match is designated by quotation marks, like "keyword". It tells Google to show your ad on searches that include the meaning of your keyword.

Q: What happened to Broad Match Modifier (+)?

Google phased out the Broad Match Modifier (BMM) in 2021. They incorporated its behaviors directly into updated Phrase Match, meaning you only need to use Broad, Phrase, and Exact match types.

Google Ads Keyword Wrapper

Wrap your raw keywords into Exact Match, Phrase Match, and Broad Match instantly.

Raw Keywords 0 keywords

Select Match Types to Generate

Broad Match (keyword) Phrase Match ("keyword") Exact Match ([keyword]) Convert to lowercase

Formatted Output (0)

Why Use a Keyword Match Type Converter?

When building a Google Ads (PPC) campaign, dumping a list of raw "Broad Match" keywords into your ad groups is a fast way to drain your budget on irrelevant clicks. To control your spend and target high-intent buyers, you must use Keyword Match Types.

However, manually typing quotation marks "" or square brackets [] around a list of 500 keywords takes hours and leads to formatting errors. Our Free Google Ads Keyword Wrapper instantly processes your bulk lists. Paste your raw keywords, select the match types you want to bid on, and the tool will multiply and wrap them automatically. Because this tool runs locally in your browser, it is lightning-fast and completely private.

Frequently Asked Questions

What is Exact Match?

Exact Match is designated by square brackets, like [red shoes]. It tells Google to only show your ad to users who search for the exact meaning or intent of your keyword. This gives you the highest control over your ad spend.

What is Phrase Match?

Phrase Match is designated by quotation marks, like "red shoes". It tells Google to show your ad on searches that include the meaning of your keyword, even if additional words are placed before or after it (e.g., "buy red shoes online").

What happened to Broad Match Modifier (+)?

In 2021, Google completely phased out the Broad Match Modifier (BMM), which used the +keyword syntax. They incorporated the behaviors of BMM directly into the updated Phrase Match. Therefore, you only need to use Broad, Phrase, and Exact match types today.

Tool created by Bishhnu Banerji